Steve Frazier is a lifelong Christian, entrepreneur, author, coach, and speaker who helps men reclaim clarity, discipline, and God-given strength by breaking free from self-sabotaging habits, starting with caffeine.
For more than four decades, Steve lived what many would call a successful life. At just 28 years old, he purchased his first restaurant, launching a demanding entrepreneurial journey that would span over 20 years and include ownership of multiple businesses. Like many driven men, he worked long hours, carried heavy responsibility, and relied on caffeine to keep going. Coffee wasn’t just a beverage, it was a productivity tool, a coping mechanism, and eventually, a daily dependency.
Raised in the Christian faith, Steve always believed that discipline, stewardship, and personal responsibility mattered. Yet for years, like many men, he never stopped to question whether the habits he relied on were actually helping him become the man God designed him to be, or quietly working against him.
Over time, the cost became harder to ignore.
What began as “fuel” slowly turned into exhaustion. Sleep became fractured. Stress became normal. Anxiety crept in. Energy felt borrowed rather than restored. And beneath it all was something deeper than caffeine itself: self-sabotage, the unconscious patterns that keep people stuck repeating behaviors they know aren’t serving them.
That realization changed everything.
Steve didn’t just quit caffeine. He began asking harder questions:
Why do smart, capable men knowingly do things that drain them?
Why do we override our bodies, ignore warning signs, and normalize burnout?
Why do we keep reaching for quick fixes instead of addressing the root?
Those questions led Steve into deep study of behavioral psychology, neuroscience, nervous system regulation, hormonal health, and habit formation. But just as importantly, they led him to examine how self-sabotage shows up in everyday life, especially in men who feel pressure to perform, provide, and push through at all costs.
That intersection, faith, physiology, and self-sabotage, became the foundation of his work.
In 2014, Steve earned his MBA from American Intercontinental University, strengthening his business and leadership background. But his most transformative education came through lived experience: confronting the habits that were quietly undermining his health, peace, and effectiveness.
From that journey came Release the Coffee Cuffs: Winning the Battle with Caffeine, a science-backed, story-driven book that helps readers understand what caffeine is actually doing to the body, brain, hormones, and nervous system, and why quitting can feel far harder than it should. Written with clarity, compassion, and a touch of humor, the book speaks especially to men who are tired of being tired but don’t want to lose their edge.
Alongside the book, Steve founded Release the Coffee Cuffs, an eight-week coaching program designed to help people break caffeine dependence without shame or extremes. The program guides participants through rebuilding natural energy, restoring nervous system balance, and interrupting self-sabotaging loops using practical tools such as tracking systems, mindset work, breath practices, education, and community support.
But Steve’s message goes far beyond coffee.
At its core, his work is about control, stewardship, and freedom, learning to recognize when something has taken the driver’s seat in your life and having the courage to reclaim it. He speaks openly about how overstimulation, hustle culture, and “powering through” can quietly pull men away from clarity, presence, and purpose.
Steve does not preach. He speaks man-to-man, honestly, respectfully, and from experience. He understands what it’s like to carry responsibility, to chase productivity, and to believe you don’t have time to slow down. His message resonates with men who want to lead better, sleep better, think clearer, and live with greater integrity, without gimmicks or guilt.
Today, Steve speaks on podcasts, at live events, and in faith-based settings, helping men recognize self-sabotage where it hides most comfortably, in daily habits that seem harmless but slowly drain strength, focus, and peace.
He lives in Schofield, Wisconsin, with his wife Brenda, and remains committed to helping others step out of survival mode and into intentional, disciplined living. mind, body, and spirit.
Because freedom isn’t found in pushing harder.
It’s found in removing what no longer serves who God is calling you to be.
